Organic Growth via Cultural Fluency

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Organic Growth via Cultural Fluency *

I’m Catrina!

I have 4+ years in content creation, stayed deeply rooted in fandom culture as a consumer for a huge chunk of my life, as well as having over a year of experience in UGC creation.

Turning over a total of 100M impressions across all social media platforms within that same year. Helped bring in over $8,300 and 11,000+ new users in a single day with just one video on one of my UGC campaigns. Often using my personal account as a strategic sandbox, I track live algorithmic shifts and emerging trends, primarily in the anime and fandom culture space!

understanding fandoms and culture to bring in new consumers by mimicking natural media production